Nestle is releasing a new type of high-class Kit Kat with the help of esteemed Toyama-based sake brewery, Masuizumi and former Japanese soccer star Hidetoshi Nakata, a passionate sake fan. The new premium sake Kit Kat will be made for refined tastes and has been a year in the making.
Masuizumi sake brewery based in Toyama Prefecture was chosen from over 100 sake breweries in Japan to provide the premium sake used in these new Kit Kat. Masuizumi has a history dating back to 1893, making a great choice for these premium Kit Kat. The white chocolate wafers of the Kit Kat combine perfectly with the crisp dry finish of Masuizumi’s sake, creating depth of flavour and a distinct sake aroma.
The new premium Kit Kat containing 0.4% alcohol is called Masuizumi Japan Sake Kit Kat and will be sold in distinctive red boxes containing nine individually packaged bars. The tagline for the product is “The elegant taste of sake, wrapped in the gentle sweetness of white chocolate. Enjoy the rich, satisfying flavour of sake”.
Masuizumi Japan Sake Kit Kat will go on sale at souvenir stores around Japan from mid-September and will retail for 700 yen ($USD6.50). Kanpai!
Kit Kat Japan Website
Hi , I am currently travelling in Japan currently in Takayama , not far from Toyama and discovered the sake kit Kat in a local store in the old town. s soon as I opened the box I could smell the sake an the taste is amazing . Adrian
ReplyDeleteHello Adrian! Thank you for your comment. Takayama is one of my favourite places in Japan and I often visit. Did you also make it to Hida Furukawa? These were really good and I like the authentic sake taste.
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