Pocky (ポッキー) is a Japanese biscuit stick produced by Ezaki Glico. Pocky made its debut in 1966 and the original Pocky was a biscuit stick coated in chocolate. The original was followed by almond in 1971 and strawberry in 1977. Today there are many different flavours of Pocky in Japan including chocolate, almond, strawberry, milk, chocolate mousse, green tea, honey and banana. Pocky is extremely popular in Japan especially among teenagers and young adults. It has also spread to other East Asian nations and has a significant presence in both South Korea and China. It has just started becoming popular in Western countries such as Australia, Canada and the United States.
Pocky can be found in dozens of varieties as mentioned above. Some of the more unusual flavours include seasonal flavours such as honey (spring) and kiwifruit mango (summer). There are also regional versions of Pocky including grape (Nagano), yubari melon (Hokkaido), tangerine (Kyushu), azuki bean (Kyoto) and Kobe wine (Kobe).
Special variations of Pocky also sometimes appear and these include “Decorer Pocky” (features extra decorative icing), “Men’s Pocky” (a dark bitter chocolate version), “Mousse Pocky” (mousse like icing that is thick and creamy) “Dessert Pocky” (features sticks covered in cream), and Pocky Midi (shorter, stubbier version).
Pocky even has its own National Day, Pocky Day, which is November 11th (11-11). The event is held on November 11th as the date (11-11) resembles four sticks of Pocky.
Pocky Chocolate
The original and still the best in my opinion with a rich delicious milk chocolate coating.
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| Pocky Chocolate Snoopy Special |
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| Pocky Chocolate |
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| Pocky Chocolate Biscuit Sticks |
Pocky Tsubu Tsubu Strawberry
A flavour boost from the original strawberry with pieces of dried strawberry and very addictive.
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| Pocky Tsubu Tsubu Strawberry |
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| Pocky Tsubu Tsubu Strawberry Packet |
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| Pocky Tsubu Tsubu Strawberry Biscuit Sticks |
Here are some of the recent editions of Pocky we at Japan Australia have tried:
Pocky Matcha Cream
One of my new favourites is matcha cream. Slightly bitter but the cream adds a nice sweet balance.
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| Pocky Matcha Cream |
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| Pocky Matcha Cream Packet |
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| Pocky Matcha Cream Biscuit Sticks |
Pocky Star Wars
A collaboration with Star Wars to produce these limited edition Star Wars Giant Pocky. They come in two different boxes and feature three flavours, Strawberry, Kyoho Grape and Matcha Green Tea. Read all about them on my
Star Wars Pocky post.
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| Front Cover Star Wars Pocky |
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| The Star Wars Pocky Lightsabers come individually wrapped |
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| Star Wars Pocky Strawberry |
Pocky Panda ~ Cookies & Cream
Pocky Panda is a limited edition Panda inspired Pocky. The flavour is cookies and cream and the biscuit stick is made with cocoa. The topping is really sweet and features white chocolate cream with specks of real crunchy chocolate cookie.
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| Pocky Panda with a cute panda on the box |
