Ume Sake Kit Kat

After the success of Sake Kit Kat back in 2016, Nestlé Japan has announced the release of an all-new Japan-exclusive Kit Kat for Fall 2018! Ume Sake Kit Kat - Plum Wine Kit Kat is made with Nanko plums from Wakayama Prefecture.

The new Kit Kat has been developed with the help of former Japanese soccer star Hidetoshi Nakata, now an accomplished sake connoisseur and acclaimed sake brewery Heiwa Shuzou in Wakayama.

Heiwa Shuzou was founded in 1928 in a valley in Wakayama where the temperate climate and high-quality soft spring water produces top-notch sake. The brewery not only produces sake, but a range of special fruit-flavoured sake made with locally grown fruit from Wakayama Prefecture.

Wakayama Prefecture located south of Osaka on Japan’s main island of Honshu produces about 40% of Japan’s plums (ume) and is known for its delicious tasting fruit. Only Wakayama’s best local Nanko plums, considered the best in Japan have been used for this new Kit Kat giving it a superior flavor. The plums are known for their soft pulp and extremely rich flavor.

Heiwa Shuzou uses these Nanko plums to produce their “Tsuru-ume Suppai Umeshu”, a delicious plum wine made with a sake base rather than the traditional shochu base.

Plum wine, called Umeshu (梅酒) in Japanese, is a popular summer/fall drink made with plums (ume) and shochu, a white distilled spirit usually made from rice, barley or sweet potatoes.

The new Ume Sake Kit Kat highlights this special combination with (梅酒) ume-shu on the packaging, which perfectly describes the unique blend of ume (梅) plums and sake (酒).

Ume Sake Kit Kat

According to Nestlé, the new Kit Kats delicately balance the sweet, deep flavor of ripe Japanese plums with white chocolate, giving them a strong aroma and a refreshing aftertaste. The description on the Kit Kat box reads, “The fragrant taste of sake, wrapped in the gentle sweetness of white chocolate. Enjoy the rich satisfying flavor of sake”.

Ume Sake Kit Kat will go on sale at souvenir stores around Japan from mid-September with each nine-piece pack selling for 700 yen (USD$6.40).

Nestlé Japan https://www.nestle.co.jp/ 

Credit: Nestlé Japan

Sake Kit Kat in Japan

Hot on the heels of the news about a new Nestle factory opening up in Japan for flavoured Kit Kats comes news of a new premium sake Kit Kat in Japan.

Nestle is releasing a new type of high-class Kit Kat with the help of esteemed Toyama-based sake brewery, Masuizumi and former Japanese soccer star Hidetoshi Nakata, a passionate sake fan. The new premium sake Kit Kat will be made for refined tastes and has been a year in the making.

Masuizumi sake brewery based in Toyama Prefecture was chosen from over 100 sake breweries in Japan to provide the premium sake used in these new Kit Kat. Masuizumi has a history dating back to 1893, making a great choice for these premium Kit Kat. The white chocolate wafers of the Kit Kat combine perfectly with the crisp dry finish of Masuizumi’s sake, creating depth of flavour and a distinct sake aroma.

The new premium Kit Kat containing 0.4% alcohol is called Masuizumi Japan Sake Kit Kat and will be sold in distinctive red boxes containing nine individually packaged bars. The tagline for the product is “The elegant taste of sake, wrapped in the gentle sweetness of white chocolate. Enjoy the rich, satisfying flavour of sake”.

Masuizumi Japan Sake Kit Kat will go on sale at souvenir stores around Japan from mid-September and will retail for 700 yen ($USD6.50). Kanpai!

Kit Kat Japan Website  

Nestle Factory for Flavoured KitKats

Snacks and chocolate are big business in Japan with KitKat, the country’s top selling chocolate brand. The Japanese love the different seasonal and regional flavours of KitKat that can be found around the country, and with 300 different limited-edition varieties released so far, the choice seems endless.

Some of the more popular flavours of KitKat in Japan include Green Tea, Cherry Blossom and Yokohama Cheese Cake. On the other hand we have also been inflicted with weird and quirky flavours such as Wasabi, Soy Sauce and Okinawan Sweet Potato.

A selection of KitKat from Japan

KitKat was first introduced to Japan in 1973, and instantly become a hit with the name “KitKat” sounding like the Japanese “Kitto Katsu”, which means “You will surely win”, making the chocolate a popular choice for students hoping to pass exams. The different flavoured varieties have been a success due to the omiyage (souvenir) culture in Japan with travelers bringing back the regional specialties to their family and co-workers.

Japan has already seen the opening of fancy KitKat Chocolatory Boutiques around the country selling a “premium artisan” variety of KitKat created by renowned Japanese pastry chef Yasumasa Takagi. The limited edition flavours have been a big hit with KitKat aficionados with high-end flavours such as raspberry-infused dark chocolate and orange chocolate rum.

KitKat Chocolatory Boutique Store in Tokyo's Ikebukuro District

Now, we have news that Nestle, who make the popular wafer chocolate snack will build a factory in Japan dedicated to producing weird and wonderful flavours of KitKat. The new factory in Himeji City, famous for Himeji Castle will help satisfy the ever increasing demand for exotic local KitKat flavours both in Japan and overseas.

KitKat Japan Website

KitKat Purple Potato

Matcha Green Tea KitKat

Just tried a new version of Matcha KitKat called オトナの甘さ Matcha KitKat. This is a new series of KitKat made for adults with a less sweet flavour. オトナの甘さ means Adult Sweetness. A KitKat geared towards adults! KitKat is really popular in Japan and they are always coming out with new seasonal varieties.

They also make great おみやげ (souvenirs) as each region has their own unique specialty flavour.

This flavour is Matcha which is a type of Japanese green tea where the tea leaf is ground into a fine powder. The Matcha is from Uji which is a region of Kyoto famous for their green tea.

How does it taste? Matcha KitKat tastes really good and the flavour is not too strong. It’s not as sweet as your regular KitKat but sweet enough and the Matcha flavour really hits you as an aftertaste with a slightly bitter note.

We picked up this KitKat for 50 yen ($USD$0.50) which contained three bars inside.

Matcha KitKat

Three of  these delicious bars in one pack

Close-up of the Matcha KitKat